Clients
EMAQ
What we did
- Front-end development
- User experience design
- Branding
- Editorial design
- Marketing
The project
EMAQ is a pre-existing sub-brand within the air quality division of Ricardo. Although it’s fairly well-established, it’s time for a brand refresh and an upgrade of the website. The previous system wasn’t able to cope with the expansion of training leads generated by EMAQ, so the new website needs to be user-friendly and help our consultants manage new inquiries easily. It should also allow them to upload new courses onto the site as EMAQ continues to expand.
The team is willing to take a new, abstract approach to the branding, which will be implemented within the website using artwork images, colours and printed and digital collateral that will be associated with the EMAQ brand. Although the website is based on a Moodle template, backend coding will be required to adapt the website to the functionalities we need and to improve visitor ease of use.
UI Implementation
To improve the user interface (UI) and experience, a flexbox was created using CSS. This helped to showcase all the courses offered by EMAQ. Additionally, a rollover effect was added to each box, reinforcing the specific course’s color and providing a better visual experience
for the user.
UX Implementation
As part of improving the user experience, I had a discussion with the team to refine the payment structure. Initially, the credits system was unclear, which could have been confusing for new users. We made some changes to the credits system and how it’s communicated on the website.
The scope
As well as building the front end of the website, the branding is expanded beyond the
website. Further marketing for certificates awarded apon completion of the courses
also captured the visual identity speciifc to each courseWe created general email
banners for communications from the EMAQ team. As well as Powerpoint templates for
colleuges to host lessons on their courses.
Additional info
- Work carried out while at Ricardo Plc
About EMAQ
EMAQ is a pre-existing sub-brand within the air quality division of Ricardo. Although it’s fairly well-established, it’s time for a brand refresh and an upgrade of the website. The previous system wasn’t able to cope with the expansion of training leads generated by EMAQ, so the new website needs to be user-friendly and help our consultants manage new inquiries easily. It should also allow them to upload new courses onto the site as EMAQ continues to expand.
The team is willing to take a new, abstract approach to the branding, which will be implemented within the website using artwork images, colours and printed and digital collateral that will be associated with the EMAQ brand. Although the website is based on a Moodle template, backend coding will be required to adapt the website to the functionalities we need and to improve visitor ease of use.